A proven leader in implementing and scaling product-led-growth
Successfully advising companies on scaling their vision through innovative solutions and strategic guidance.
Results Delivered
A member of 3 successful exits - 2 IPO & 1 acquisition
Zero to 100M+ in ARR
300% trial volume increase
40% paid conversion rate increase
Multi-million dollar vendor negotiations
Multi-million dollar pricing & packaging changes
Featured Companies
HubSpot
As a founding team member of the product division, I assisted in creating a freemium business model that included HubSpot CRM, a product-led growth sales strategy, and a community that now serves tens of thousands of companies.
GitLab
Advised on PLG implementation resulting in increased customer growth and a successful acquisition.
Reforge
I provided guidance on implementing a PLG system that links product usage with sales and marketing systems.
OnScale
Advised on PLG implementation resulting in increased customer growth and a successful acquisition.
How I Can Assist as an Advisor
Uncover opportunities through existing model analysis
Unlock growth by refining your PLG model and customer journey
Achieve scalable growth through strategic KPI alignment
Optimize customer acquisition and conversion by balancing sales-led and self-service motions
Boost user activation with enhanced onboarding strategies
Amplify revenue with effective upgrade paths
Drive sales by defining and increasing PQLs
Reduce churn through targeted retention initiatives
Let's Work Together
Ready to transform your startup? Schedule a call and let's discuss how we can bring your vision to life.