# Sam Awezec

> Sam Awezec is a PLG and pricing consultant for B2B SaaS. He was on the founding team of HubSpot's freemium product and led product growth at GitLab through IPO. He helps teams rebuild product-led growth for buyers who send AI agents first, and move pricing beyond the seat without breaking retention.

Every page below has a markdown version: add .md to its URL (/index.md for the home page). Contact: sam@samawezec.com. Book a 30-minute call: https://meetings.hubspot.com/sam-awezec/advisory-call

## Pages

- [Home](https://samawezec.com/) ([markdown](https://samawezec.com/index.md)): PLG and pricing consulting for B2B SaaS: product-led growth for human and AI agent buyers, and pricing beyond the seat.
- [Work with me](https://samawezec.com/work-with-me) ([markdown](https://samawezec.com/work-with-me.md)): How engagements work: a sharp outside read, a focused project, or ongoing advising. Fit, process and FAQ.
- [About Sam Awezec](https://samawezec.com/about) ([markdown](https://samawezec.com/about.md)): Career at HubSpot, GitLab, Astronomer and DigiCert, and how I work.
- [Growth X-ray](https://samawezec.com/xray) ([markdown](https://samawezec.com/xray.md)): Free. A person and an AI agent try your signup, then you are priced against three competitors. Results in about a minute.
- [Sample Growth X-ray report](https://samawezec.com/xray/sample) ([markdown](https://samawezec.com/xray/sample.md)): A full sample report for a fictional company.

## Growth X-ray (the free offer)

- Price: free. No card, no account.
- Input: a website URL, a work email, and what you want to dig into (PLG funnel, pricing, agent readiness, or all three).
- What happens: a person-path walk and an AI agent run through the signup up to the submit button, then pricing is compared against three competitors for 5, 25 and 120 seat buyers.
- Output: Human and Agent scores, a Door Gap, seat exposure, four bills for one buyer, three fixes and two hypotheses. Results in about a minute; personal notes within 48 hours.
- Start: https://samawezec.com/xray. Sample report: https://samawezec.com/xray/sample

## Consulting engagements

- Shapes: a short diagnostic, a focused PLG or pricing project, or ongoing advising.
- Pricing: a fixed price in a one-page written proposal after a 30-minute call.
- Start: book a call or run a Growth X-ray first.

## Optional

- [Privacy](https://samawezec.com/privacy) ([markdown](https://samawezec.com/privacy.md)): What is collected, why, how long it is kept, and how to delete it.
- [About the X-ray crawler](https://samawezec.com/bot) ([markdown](https://samawezec.com/bot.md)): What SamAwezecXray reads, its limits, and how to opt out.